Promoting a business can be done in many ways. Content marketing is one of the effective marketing activities. It is a technique which includes creation and distribution of relevant and accurate content to attract the target audience. The main objective of the content marketing is to drive profitable customer action. It was found that content marketing has become popular for B2B lead generation.
As per the findings from MarketingProfs and Junta42, content marketing was used as a lead generation source by around 63% of the North American marketers. The Focus research conducted a survey on marketers' priorities and challenges. The research revealed that most of the North American marketers used articles (78%) and e-newsletters (61%). Educational and instruction forms of content like case studies (55%), webinars (42%), and white papers (43%) were also used.
It was also found from the research that lead acquisition was the top priority for 55% of the respondents among B2B marketers. It was followed by lead conversion (45%). Both the B2B marketers and B2C marketers were equally focused on building brand awareness.
According to the Information Technology Services Marketing Association (ITSMA) and RainToday.com, white papers and educational references were also found to be effective B2B lead generation tools. Industry-specific content provides actionable insight and sound business knowledge. But greater production time and resources from marketers are required by them. However, webinars and white papers have more greater shelf life than articles and blog posts. They are more effective during the research-oriented beginning stages of the buying process. Therefore, content marketing has become the effective marketing tool for B2B lead generations.
As per the findings from MarketingProfs and Junta42, content marketing was used as a lead generation source by around 63% of the North American marketers. The Focus research conducted a survey on marketers' priorities and challenges. The research revealed that most of the North American marketers used articles (78%) and e-newsletters (61%). Educational and instruction forms of content like case studies (55%), webinars (42%), and white papers (43%) were also used.
It was also found from the research that lead acquisition was the top priority for 55% of the respondents among B2B marketers. It was followed by lead conversion (45%). Both the B2B marketers and B2C marketers were equally focused on building brand awareness.
According to the Information Technology Services Marketing Association (ITSMA) and RainToday.com, white papers and educational references were also found to be effective B2B lead generation tools. Industry-specific content provides actionable insight and sound business knowledge. But greater production time and resources from marketers are required by them. However, webinars and white papers have more greater shelf life than articles and blog posts. They are more effective during the research-oriented beginning stages of the buying process. Therefore, content marketing has become the effective marketing tool for B2B lead generations.
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