Wednesday, November 10, 2010

Know About B2B Marketing- Selling to Hospitality Industry

You need to consult hotel planners and executives of hotels, if you want to sell your products and services to hospitality industry.

For marketing to hospitality industry:
  • You need to identify that in which industry sector your products are most useful. Planners want to know more about your product, if they think that your products are of use.
  • Before you approach the people in the hospitality industry, you need to have marketing strategy.
  • There are good mediums like internet, emails, direct mailing, print media which help you to carry the your message across to people in the hospitality business.
  • It is better to become a member of any association of vendor or related sector in the hospitality industry, which will help you to have higher exposure of your services to people in such industry.
  • You need to provide information regarding your products to hotel planners.
  • In order to get an attention of the planners, use innovative marketing strategies. Calenders, calculators, software for charts and etc, which are in demand in hospitality industry, are scheduled. So the use such innovative tools to effectively impress hotel executives and planners.