Types of Online Advertisement

Online advertising is also known as internet advertising. In online advertising, promotional marketing messages are delivered to the consumers via Internet. The process includes search engine marketing, email marketing, display advertisements, social media marketing and mobile advertising. As in traditional advertisements, in online advertising also includes advertiser and publisher. The advertiser submits the ad to the publisher and the publisher publishes it online.

Types of Online Advertisements

• Display advertising: Display advertising use the banner ads or web banners to place on a third-party blog or website to drive the traffic to a business website wit a particular purpose like product awareness. It consists of text, animations, logos, photographs, audio and videos or other graphics.
• Display advertising uses geographic and demographic targeting by capturing user's browser history and cookies to determine the interests and location and target appropriate ads to that browser.
• Online advertising targets users based on the behavior. This process is called as behavior targeting. For example, a user visits many websites for automobiles. They can also visit some pages in their browser and keep them idle without closing. Now the user browses non automobile, and they get the advertisements for automobile because of cookies and history in his browser.

• Affiliate marketing: Affiliate marketing is also referred to as lead generation. In this model, the advertiser leads the campaigns with a large number of publishers. When the advertiser receives web traffic, publishers are paid the media fees only. The traffic is generally based on measurable campaign result such as a submitted web form or sale or call to action.

• Search engine marketing: Search engine marketing (SEM) helps improve the website visibility in the search engine results pages (SERPs). Search engines display or provide sponsored results or non sponsored (organic) results based on the search query.

Search engine marketing tactics include contextual advertising, paid placement and paid inclusion, or free search engine optimization techniques to lead placement of their ads. Each time when the user clicks on their listing, the advertiser pays for it and they are redirected to their website.

• Mobile advertising: Through the cell phone or mobile advertising, individuals and organizations can advertise their services or products over mobile devices. It is generally done through applications or text message or MMS, etc. The obvious benefit of mobile advertisement is that the mobile device is usually always with the owner. Smartphones enable access to Internet and make sure to deliver the location based advertisements. You can use the following types of mobile advertising.
• The cellphone owners enter into a third party agreement to allow advertisements in their mobile when it is idle, in exchange for a discount or other offers. This process is called as Idle screen advertising.
• Some companies design application, games, etc., and they promote through them.