Online shopping is the process of purchasing the products or services from the online retailer through internet. This process is also called as business to the customer online shopping. Once the payment is made by the customer, it is the duty of the online retailer to deliver the product for the customer at the right time and the delivery can be done through the following ways:
- Digital media products such as music, movies, images and software are mostly delivered by a method called as downloading.
- In drop shipping the order is passed to the manufacturer or the distributor and the products are shipped directly to the customer without the involvement of the retailer in the shipping process.
- The tickets, codes, or coupons may be produced at the appropriate physical or online premises and their content is reviewed to verify their eligibility.
- The customer using a local software finds the store locally in which the desired product is available and picks up the product and places an order for it. This process is called in store pick up and it is used in bricks ans clicks business model.
- The other way used to deliver the product in online shopping is shipping in which the product is delivered to the customer directly.
- Will Call is a service generally used for prior purchase of the tickets for events such as a play, sporting event, or concert. With the increase of the Internet and e commerce sites, which allow customers to buy tickets online, the popularity of this service has increased.
Delivering the product at the right time in a right way is a big challenge for the online retailers, as this is what influences the level of customer satisfaction.
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